AI Automation Project Brief: Missed Call AI Follow-Up System (Madison)
Industry: Local Services · Location: Madison, AL
Problem Overview
- Missed calls during peak hours and after hours
- No consistent follow-up path, leading to dropped opportunities
- Leads scattered across voicemail, email, and web inquiries
AI Solution Implemented
- Unified intake pipeline that turns missed calls into structured requests
- Short follow-up messages focused on coordination (not marketing)
- Lead deduplication and consistent tagging for clean reporting
- Weekly review loop to refine intake fields and routing rules
Tools Used
- Workflow automation (Zapier/Make/n8n)
- CRM pipeline + deduplication rules
- Messaging integrations (email/SMS where appropriate)
- LLM-based summarization for clean intake summaries
Outcome (Qualitative)
Outcomes are described at a qualitative level to avoid exaggeration and to keep these briefs educational.
- Fewer “lost” leads and faster time-to-first-response
- More complete intake details before the first callback
- More predictable follow-up for the team and the customer
Who This Is a Good Fit For
- Teams with high-intent inbound calls that go to voicemail
- Businesses that want a single system of record for all inquiries
- Owners who want to reduce phone tag and admin burden